Find out what a niche in the online market is, and how to target your
best affiliate niche to be profitable at Internet Marketing!
If you’re thinking blogging as an Affiliate Marketer might be the thing
for you, you’re probably encountering new words and concepts
you’re not sure how to tackle in your favor, like, what in the world is
a “niche,” and how do you choose a profitable niche for yourself?
“Niche” is a big word in the world of marketing and large companies
spend a great deal of money studying market sectors, as well as,
implementing strategies in order to increase revenue; however,
applying the concept to the home entrepreneur seeking to profit as
an affiliate marketer is much simpler than you would think.
Don’t worry, this article will clear up the fog for you, and help you
establish your new business direction by the time you’re done
The Meaning of The Word “Niche”
If you have thought this word sounds kind of French, you’re right,
especially when pronounced “neesh,” as it has been most recently.
This pronunciation is gaining popularity over its original “nich”
pronunciation, but, both are currently considered correct.
Niche comes from a French term related to our English word “nest,”
and it has different senses which are closely associated. Extracting
from the definitions offered by Merriam-Webster, the general idea
best suited for our purpose is that of a small place which is perfect
for an object or living entity to occupy; so, begin thinking of the
space you are to occupy effectively within the online marketplace.
Additionally, some related words which might broaden your
understanding of how “niche” is used in regards to marketing are:
corner, cranny and cubbyhole. This is because out of its various uses
and meanings, the sense which is most important to us is that of
a small section of the population with a common interest, need or
desire; namely, a “specialized market.”
There are Niches All Around You
To clarify the concept, let’s take a look at the big picture and
then focus on the details: Consider the following three U.S. retail
giants and their distinct consumer focus:
• Walmart – capitalizes on the budget conscious household
• Home Depot – caters to the home improvement (do-it-
• Dick’s Sporting Goods – tends to the sports enthusiasts
Although Walmart competes in the areas of household goods and
sports, they do within their goal of supplying affordable products to
the general public and do not specialize on either one. As you can
see, each of these big retailers concentrate their marketing efforts
on a specific and well defined segment of the population.
When you think of the goods consumed by you and your family,
especially if you shop for them in places targeting specific categories,
you could easily identify a number of broad niches; namely, clothing,
shoes, makeup, games, hobbies, etc. When these needs, wants and
desires are not being addressed properly in the marketplace
the potential for profiting in each area is tremendous, which is why
specialization is so powerful.
Translating this concept to the affiliate online marketer means
identifying and supplying the needs, wants or desires of a group of
people in a personalized fashion.
Why choose a smaller niche?
Since your intention entering the online marketplace is to generate
as much earnings as possible you would naturally be inclined to
promote products or services which are in high demand. However,
these are also in highly competitive market sectors.
Some people assume we must find untapped niches in order to be
successful, but, in reality competitive markets are the better choice
because the reason why there is competition is the demand in place.
The trick is to specialize, as you’ll see in a moment. It is well known
the top 3 areas according to demand and competition are:
Of course, any new marketer trying to grab a share of the millions
running through the web in any of these areas would have a very
difficult time standing up to the big guys. To beat the competition
and be profitable, it is therefore necessary to target a smaller group
of people within the larger market sectors.
How small, you might ask?
Well, this is where specialization applies. Surely you would want to
have as many people as possible as your customers, but, as stated
before, it is quite difficult to do in a large competitive market.
Specialization involves a degree of expertise in a certain area, hence
the need to narrow down your target audience. A phrase often used
to illustrate this point is that of seeking to be a big fish in a small
pond, rather than a small fish in a big pond.
All businesses try to identify profitable market targets, and
the higher the degree of specialization the smaller the target
audience; this is also known as micromarketing.
A Niche Picking Example
Each of the larger market sectors can in turn be broken down into
categories; for example, some health categories include:
• Children health
• Elderly health
To be exhaustive this list would be very long and some categories
would definitely overlap, but, to continue with the example we could
breakdown exercise as follows:
• Weight-loss exercise
• Muscle-building exercise
• Sport specific exercise
• Rehabilitation exercise
• Recreational exercise
In short, the process involves narrowing down a broad category into
sub-niches or more specific categories. The narrower the scope,
the better chance to address specific needs and to become an
authority in a specialized niche, which is where the money is at.
Let’s look at an example which would fall under recreational
exercise: Global footwear e-commerce sales were estimated to be
over $40 billion in 2016, and of this, women’s athletic shoes
accounted for about 10 %. Payless Shoe Source and Foot Locker
were among the biggest retailers in this market sector; however,
the big boys wouldn’t particularly specialize in a sub-category such as
This fact opens up an opportunity for you to present yourself as an
expert in this type of footwear. Suppose you take the process a step
further and focus on budget conscious ladies, specializing on
Women’s Hiking Shoes under $80, then you could position yourself
as an authority in this much targeted niche. Additionally, if you had
chosen this because you love hiking yourself you would have plenty
of things to write on this subject.
I hope this article has helped you in your quest for the knowledge
you need regarding your own online affiliate marketing home
business, especially in your understanding of what a niche is and
how to pick your best profitable niche.
If you have comments or questions, I would love to be of more help,
so please write them in the section below.
Your friend in business,