Find out what a niche in the online market is, and how to target your
best affiliate niche to be profitable at Internet Marketing!
If you’re thinking blogging as an Affiliate Marketer might be the thing
for you, you’re probably encountering new words and concepts
you’re not sure how to tackle in your favor, like, what in the world is
a “niche,” and how do you choose a profitable niche for yourself?
“Niche” is a big word in the world of marketing and large companies
spend a great deal of money studying market sectors, as well as,
implementing strategies in order to increase revenue; however,
applying the concept to the home entrepreneur seeking to profit as
an affiliate marketer is much simpler than you would think.
Don’t worry, this article will clear up the fog for you, and help you
establish your new business direction by the time you’re done
The Meaning of The Word “Niche”
If you have thought this word sounds kind of French, you’re right,
especially when pronounced “neesh,” as it has been most recently.
This pronunciation is gaining popularity over its original “nich”
pronunciation, but, both are currently considered correct.
Niche comes from a French term related to our English word “nest,”
and it has different senses which are closely associated. Extracting
from the definitions offered by Merriam-Webster, the general idea
best suited for our purpose is that of a small place which is perfect
for an object or living entity to occupy; so, begin thinking of the
space you are to occupy effectively within the online marketplace.
Additionally, some related words which might broaden your
understanding of how “niche” is used in regards to marketing are:
corner, cranny and cubbyhole. This is because out of its various uses
and meanings, the sense which is most important to us is that of
a small section of the population with a common interest, need or
desire; namely, a “specialized market.”
There are Niches All Around You
To clarify the concept, let’s take a look at the big picture and
then focus on the details: Consider the following three U.S. retail
giants and their distinct consumer focus:
• Walmart – capitalizes on the budget conscious household
• Home Depot – caters to the home improvement (do-it-
• Dick’s Sporting Goods – tends to the sports enthusiasts
Although Walmart competes in the areas of household goods and
sports, they do within their goal of supplying affordable products to
the general public and do not specialize on either one. As you can
see, each of these big retailers concentrate their marketing efforts
on a specific and well defined segment of the population.
When you think of the goods consumed by you and your family,
especially if you shop for them in places targeting specific categories,
you could easily identify a number of broad niches; namely, clothing,
shoes, makeup, games, hobbies, etc. When these needs, wants and
desires are not being addressed properly in the marketplace
the potential for profiting in each area is tremendous, which is why
specialization is so powerful.
Translating this concept to the affiliate online marketer means
identifying and supplying the needs, wants or desires of a group of
people in a personalized fashion.
Why choose a smaller niche?
Since your intention entering the online marketplace is to generate
as much earnings as possible you would naturally be inclined to
promote products or services which are in high demand. However,
these are also in highly competitive market sectors.
Some people assume we must find untapped niches in order to be
successful, but, in reality competitive markets are the better choice
because the reason why there is competition is the demand in place.
The trick is to specialize, as you’ll see in a moment. It is well known
the top 3 areas according to demand and competition are:
Of course, any new marketer trying to grab a share of the millions
running through the web in any of these areas would have a very
difficult time standing up to the big guys. To beat the competition
and be profitable, it is therefore necessary to target a smaller group
of people within the larger market sectors.
How small, you might ask?
Well, this is where specialization applies. Surely you would want to
have as many people as possible as your customers, but, as stated
before, it is quite difficult to do in a large competitive market.
Specialization involves a degree of expertise in a certain area, hence
the need to narrow down your target audience. A phrase often used
to illustrate this point is that of seeking to be a big fish in a small
pond, rather than a small fish in a big pond.
All businesses try to identify profitable market targets, and
the higher the degree of specialization the smaller the target
audience; this is also known as micromarketing.
A Niche Picking Example
Each of the larger market sectors can in turn be broken down into
categories; for example, some health categories include:
• Children health
• Elderly health
To be exhaustive this list would be very long and some categories
would definitely overlap, but, to continue with the example we could
breakdown exercise as follows:
• Weight-loss exercise
• Muscle-building exercise
• Sport specific exercise
• Rehabilitation exercise
• Recreational exercise
In short, the process involves narrowing down a broad category into
sub-niches or more specific categories. The narrower the scope,
the better chance to address specific needs and to become an
authority in a specialized niche, which is where the money is at.
Let’s look at an example which would fall under recreational
exercise: Global footwear e-commerce sales were estimated to be
over $40 billion in 2016, and of this, women’s athletic shoes
accounted for about 10 %. Payless Shoe Source and Foot Locker
were among the biggest retailers in this market sector; however,
the big boys wouldn’t particularly specialize in a sub-category such as
This fact opens up an opportunity for you to present yourself as an
expert in this type of footwear. Suppose you take the process a step
further and focus on budget conscious ladies, specializing on
Women’s Hiking Shoes under $80, then you could position yourself
as an authority in this much targeted niche. Additionally, if you had
chosen this because you love hiking yourself you would have plenty
of things to write on this subject.
Choosing Your Best Niche
While you might be tempted to browse the web trying to discover
which are the most profitable niches out there, it is important to
understand the best niche for you is one that corresponds to your
personal lifestyle and experience.
Three powerful approaches for choosing your niche are:
• Pick something you feel passionate about
• Use your own experience solving a problem or overcoming
a challenge in your life
• Help others offering solutions
One of the most rewarding aspects of being in business for yourself
is the ability to generate cash doing something you love, which
makes your work fun instead of the feeling of being stuck in a boring
job; therefore, you must choose a niche you find interesting and
would enjoy working with. This is especially important when you
consider what the bulk of your work will be as an affiliate marketer:
• Writing content for your website
• Communicating ideas
• Offering solutions
• Promoting relevant products or services
• Helping people with their wants, needs and desires
Offering valuable information and teaching others is a very effective
way to catch people’s attention. As a blogger you’ll have an
audience, you’ll supply the information they seek, and you’ll
facilitate the purchase of goods or services which would satisfy their
needs, earning a commission in the process.
To help you identify your ideal niche choices, brainstorm your ideas
based on the following:
• Your best skills
• Your achievements
• Important life lessons you have learned
• Challenges you have overcome
• Subjects you mostly enjoy reading
• Things you like to talk about
• Activities likely to consume a chunk of your time and money
Any Niche Can be Profitable
You can find a lucrative niche in anything you can think of; if it is
sports you like, there are collectables, apparel, paraphernalia, etc.;
if it’s a hobby, everything needed to be engaged in it is being sold,
therefore you can profit from it. Just think, with the millions of
individuals looking for stuff on the Internet, in a vast variety
of interests and circumstances, any niche can make you money.
Knowing how to brand yourself
and building an authoritative website is the key to your success.
With that said, here’s an additional valuable tip for deciding on your
most profitable niche: Recognize that desire is a powerful emotional
element which drives people to spend a lot of money, therefore
products that cater to peoples desires are highly profitable.
As stated before, some folks get scared of going against the
competition, and worry thinking they may need to find an untapped
niche in order to bypass the bigger competitors; this shouldn’t be
your case, since in essence a niche is just a group of people with
similar interests looking to buy what they want, and any niche can be
lucrative due to the fact there are millions around the globe who
share your needs and desires searching for stuff, so get excited
about finding your best niche based on your personal interests.
Moreover, affiliate marketing is big business and finding an affiliate
program in your area of interest or expertise shouldn’t be a problem
either; Amazon is a popular candidate because of the huge range of
products available through them, but, there are lots of others which
can be easily found via a Google search. If you have a possible niche
in mind, try typing for example: pets affiliate programs, and you’ll
discover many choices.
What if You Can’t Choose a Niche?
Picking your first niche shouldn’t be scary or difficult; although it is
a necessary decision when starting your affiliate marketing venture,
your first choice probably won’t be your last. As you grow as a
marketer you could always decide on a different niche later, or even
involve yourself in several market sectors.
The truth is, choosing your niche is only one piece of the puzzle;
there are other important factors to learn in order to establish your
business on a strong foundation and successfully create revenue.
In fact, the lessons in the FREE Online Entrepreneur Certification
course at Wealthy Affiliate are designed to teach you the basics and
help you do it well from the beginning. In addition, there is a ton of
training articles covering every aspect of your new business, plus the
support of our friendly knowledgeable community ready to answer
any question you might have. The important thing is not to hesitate,
letting your doubts hold you back, and get started…
Still, there are folks who have a tough time deciding on a niche, and
in this case, or for anyone interested in the “make money” niche, WA
also offers the Affiliate Bootcamp, which is a 10 lesson course
dedicated to those who are interested in promoting Wealthy Affiliate
for very handsome commissions, available to you absolutely FREE.
Even if you have already taken your first steps, you must take a look
at the amazing value being offered at WA; you owe it to yourself and
I hope this article has helped you in your quest for the knowledge
you need regarding your own online affiliate marketing home
business, especially in your understanding of what a niche is and
how to pick your best profitable niche.
If you have comments or questions, I would love to be of more help,
so please write them in the section below.
Your friend in business,