테무 쇼핑Temu, an online shopping platform that was launched last year and is growing rapidly in the United States, is attracting market attention.
The Wall Street Journal and others reported on the 19th (local time) that Temu, an American shopping app, is attracting industry attention by ranking first in the App Store through a ‘quiet’ launch while running an advertisement for the NFL Super Bowl, which spent millions of dollars. did.
Temu was ‘quietly’ launched last year by social commerce giant Pinduoduo, a subsidiary of Chinese e-commerce giant PDD Holdings Inc. Pinduoduo is one of the most popular e-commerce platforms in China, with approximately 900 million users. It has made a name for itself with its group purchasing business model that saves money by recruiting consumers who want to purchase the same items in bulk.
Currently, Temu is the most downloaded app in the United States, surpassing Amazon and Walmart, and is an ‘online supermarket’ that sells almost everything from home goods, clothing, and electronics. Temu’s corporate value is currently evaluated at $116 billion (approximately KRW 151.148 trillion).
According to Sensor Tower, a mobile data analysis company, Temu has been downloaded 4 million times since its launch in September and has 11 million monthly active users. This figure surpasses Amazon, Walmart, and Target as of the fourth quarter of last year. Temu is already eyeing new markets, recently announcing on Twitter that it would be expanding its deliveries to Canada.
In a 30-second Super Bowl commercial, Temu tells consumers to ‘shop like a billionaire.’ ‘Shop like a billionaire?’ How is this possible? At Temu, women’s swimsuits cost $6 (about 7,800 won), wireless earphones cost $8 (about 10,000 won), and eyebrow trimmers cost 90 cents (about 1,000 won).
According to Temu, the company leverages the parent company’s extensive and deep network built over many years to offer a variety of affordable products.
“In fact, Temu began to attract attention by selling products at low prices without raising prices,” said Michelle Felice, an analyst at Kearney, a management consulting firm.
“Some American consumers may not be ready to accept these price points,” Felice explained. “They may question the quality of products that are too cheap.” He also observed, “Temu continues to experiment with marketing and low prices, which is possible thanks to its resource-rich parent company.”
Abe Youssef, an analyst at Sensor Tower, explained, “Temu ranked first on all U.S. app store charts in November last year and is currently maintaining first place.” “We succeeded in attracting new users by offering very low prices and large sales, such as 89% off certain items,” he analyzed.
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Title: Tech42 · Registration number: Seoul A 53549 · 1F-7F, 310 Sinbanpo-ro, Seocho-gu, Seoul
Registration date: 2018-09-19 · Publication date: 2018-09-19 · Publisher: Kim Dong-hwan · Editor: Jeong Jae-yeop · Youth protection officer: Kim Gwang-woo
Title: Tech42 · Registration number: Seoul A 53549
Registration date: 2018-09-19
Publication date: 2018-09-19
Publisher: Kim Dong-hwan · Editor: Jeong Jae-yeop
Youth protection officer: Kim Gwang-woo
310 Sinbanpo-ro, Seocho-gu, Seoul
Main phone number: 02-6952-9201 · Fax: 02-6952-9202
Email: tech42@tech42.co.kr
