OTT 순위Worldwide OTT share
Worldwide OTT market share ranking in the 4th quarter of 2022
First place, Netflix, is overwhelming.
2nd place: Disney (about 15% due to acquisition of Hulu)
3rd place Amazon (Prime Video)
It is true that Netflix is overwhelmingly number one in the world, but the world has not yet been unified.
Disney takes second place in market share after acquiring Hulu
But there’s nothing to watch on Netflix, even if there’s nothing to watch
If you go to other OTTs, the reality is that there is less content, so it is still overwhelming.
In fact, Netflix recently
The fact that the stock price recovered to some extent after the Netflix stock price plunge
First of all, it is said that original content and establishing a global network played a big role.
However, Netflix is not dominant in the global market, but it is the overwhelming leader.
Domestic OTT market share
Market share as of October 22
Graph until January 23
For those who don’t know
Brief explanation of joint ventures or mergers of OTT companies
Tving = CJ + KT (Season M&A)
Wave = 3 terrestrial broadcasters + SKT joint venture
Watcha = Currently for sale (LG U+ recently gave up trying to acquire it)
1st place Netflix = overwhelming 1st place
2nd place Tving
3rd place Coupang
4th place wave
#5 Disney
#6 Watcha
The market situation is that Netflix is the first emperor.
The rest of the Spring and Autumn Period is all over the country.
Teabing took second place after acquiring KT Season (seezn, an OTT created by KT)
Coupang seems to be targeting a niche market and is gaining ground (and it is true that Rocket Wow is very popular).
Wave is from the 3 terrestrial broadcasters + SKT, but surprisingly there isn’t much going on, so it’s heading towards the abyss.
Disney is a latecomer, but the marketing has been so swollen that it has picked up to a certain extent.
Watcha will go out while negotiating sale with LGu+
For reference, Netflix is the only OTT company in Korea that makes a profit.
All domestic OTTs are in deficit.
So, a while ago, Netflix said that it was meaningless for large and medium-sized companies.
I’m asking for a tax cut.
But in reality, domestic OTT companies are suffering severe losses.
I’m on the verge of getting lost in front of Netflix because everyone is crazy.
Thank you if it was useful!
