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2023 Korea Consumer Evaluation… Surpasses 440,000 subscribers in just 1 year of establishment
Sangsangin Financial Group announced on the 23rd that Sangsangin Savings Bank and Sangsangin Plus Savings Bank’s mobile banking app services ‘Bang Bang Bang’ and ‘Keu Keu Keu’ won the ‘2023 Korea Consumer Evaluation Best Brand Award’ in the savings bank category.
Sangsangin Savings Bank launched Bang Bang Bang, a digital financial platform linked to the Savings Bank Central Federation’s open API for the first time in the industry in 2020. Afterwards, Sangsangin Plus Savings Bank launched Keu Keu Keu in 2021, establishing the ‘Duet Digital Bank’ system based on two digital financial platforms for the first time in the industry.
Sangsangin affiliated savings banks are providing double the customer benefits through two digital financial platforms. Through each app, you can subscribe to up to two savings products with great benefits, and you can receive a total of 100 million won in deposit protection, up to 50 million won per person, which is the deposit protection limit of financial institutions. In addition, we improved convenience and efficiency by introducing an open banking service that allows integrated management of other bank account inquiries, payments, and remittances through the account integration management service in the mobile app.
With these benefits and a user-friendly platform, the Duet Digital Bank system recorded a total of 440,000 subscribers and over 870,000 downloads in just one year. The customer base also drew a high response from the MZ generation, with the 2040 generation accounting for over 78% and 73%, respectively. In particular, Sangsangin Plus Savings Bank’s Kkkkk is evaluated as the first local savings bank to overcome the limitations of local savings banks through a digital financial platform.
Meanwhile, the ‘2023 Korea Consumer Evaluation Best Brand Award’ is an awards ceremony sponsored by the Ministry of Trade, Industry and Energy and the Korea Consumer Agency. Consumers directly participate in voting, and experts conduct evaluations using key indicators to select the winning brand.
Lee In-seop, CEO of Sangsangin Savings Bank, said, “This award through consumer voting seems to be the result of our continuous efforts to satisfy customers with the motto of easy and simple finance,” and added, “We will continue to introduce products and services that allow customers to experience various financial benefits that fit the name Duet Digital Bank more easily and conveniently.”
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